Page 147 - Customer Data News Today

Why a more modular approach to first-party data benefits marketing and data teams alike.

It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?

The last 20 months has had a lot changes for all facets of business including call centers and 2022 is coming fast. Here are the biggest hurdles.

Expansion into Private Markets, Philanthropy and Planning follows recent oversubscribed Series C that valued the firm at $448mm and included Hamilton Lane, a leading private markets investment manager

- Data warehousing has sparked considerable interest in real-world applications in recent years, owing to growing concerns about data manageability and complexity, especially in finance, enterprise

Businesses typically respond to disruption in one of three ways: innovate to lead, pivot to leverage new opportunities, or stay the course.

Many of the lessons learned and predictions for 2022 have origins in areas that we should have already been focusing on.

Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts.

How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.

Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought.