Dan Aronov News Today

Premium bus companies are betting that Americans will abandon the image of the rumbling, cramped bus as the transport of last resort for the cash-strapped and embrace long-haul coach travel.

Start-up travel companies are hoping more Americans will embrace the concept of sleeper and luxury coaches. Just don’t call them buses.

Startup luxury coach bus service Napaway Coach will launch its first route next month, from D.C. to Nashville. Its bus has beds.

The Crystal Cabin Award-winning Butterfly seat, developed by Paperclip Design founder James Lee, will finally enter service this year — not on an Airb...