Dan Lovinger News Today

NBCUniversal is making big changes to their 2024 Summer Olympics coverage from Paris, France. In addition to reeling in network stars, the broadcaster will have the parents of Olympic athletes wearing heart-rate monitors to gauge their stress levels.

NBC will track the heart rate of parents in the crowd watching their children during the Paris Olympics this summer.

In an effort to jazz up its broadcast of the 2024 Paris Olympics, NBC is planning to use five heart rate monitors to show the reactions of parents of certain athletes during events.

NBC's ad sales department is approaching a record for the 2024 Summer Olympics, already clearing $1.2 billion in commitments.

Analyst reiterates Buy rating and $55 price target for Comcast Corp, with $1.2B in commitments for Olympics ads and strong brand partnerships, indicating undervaluation.

For the Paris Olympics, NBCU is on a pace to set new ad revenue record. NBCU will also have several new initiatives for marketers and viewers.

NBC Olympics ad sales record set for 2024 Paris Games

NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking 100 days from the Games, NBC's president of ad…

NBCUniversal expects to capture more than $1.25 billion in ad revenue for the 2024 Paris Olympics and set a record for Olympics advertising

The Summer Olympics in Paris are poised to set a record for ad revenue, NBCUniversal says, exceeding the previous high just north of $1.2 billion..