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January 29, 2022
At a time when many Americans were eating their Thanksgiving leftovers, the marketing chief for Avocados From Mexico was dealing with a crisis that threatened the organization's Super Bowl commercial.
September 12, 2021
NBC is reportedly selling 30-second advertisements for the 2022 Super Bowl for a record $6.5 million, an 18 percent increase over what CBS charged for Super Bowl ads in 2021
September 12, 2021
NBC is reportedly selling 30-second advertisements for the 2022 Super Bowl for a record $6.5 million, an 18 percent increase over what CBS charged for Super Bowl ads in 2021
June 10, 2021
Will 2020 Olympics Go Ahead? Japan Faces Multibillion-Dollar Loss If Games Are Canceled On 6/10/21 at 7:51 AM EDT The International Olympic Committee (IOC) and Tokyo 2020 organizers risk losing north of $15 billion should the Olympic Games being called off again, as corporate sponsors are getting cold feet about being associated with the event. In March 2020, the IOC and the Tokyo 2020 organizers postponed the Games by 12 months because of the COVID pandemic. Read more The figure is down from 8...
January 28, 2021
Close icon Two crossed lines that form an X. It indicates a way to close an interaction, or dismiss a notification. Simon Biles is hoping to compete at the Olympics. AP Photo/Matthias Schrader This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Advertisers are making contingency plans in case the Tokyo Olympics get canned, despite IOC assurances that the...
January 19, 2021
Sitcom is already the most-viewed title on NBCUniversals streaming service NBCU chairman of television and streaming Mark Lazarus (right) said The Office has caused a "huge jump" in Peacock consumption. NATPE Virtual Miami. January 19, 2021 The weeks before the start of the 2020 Olympics were supposed to be the pivotal period for marketing of NBCUniversal’s Peacock, which debuted last July. As with so many plans, the Tokyo Games’ postponement due to Covid-19 threw a major wrench into the ...