Dane Mathews News Today

GUEST OPINION: Leading brands share their vision for the evolving landscape of customer data, its transformation and its impact on businesses. The wor...

By Billy Loizou, area vice president APAC, Amperity. The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. At our recent Amplify summit, industry leaders and professionals from iconic global brands like D

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

Across the restaurant industry, subscriptions are catching on, from fast-food chains to small eateries, providing new ways to generate engagement and loyalty.

As restaurants tinker with ways that they can use subscriptions to boost customer loyalty, Taco Bell is finding that offering short-term menu item

Taco Bell has had success with its Taco Lover’s Pass, first introduced in 2022, and is now trying to replicate that success with its popular Nacho Fries.

Taco Bell is launching the Nacho Fries Lover’s Pass, as restaurants increasingly turn to subscription models to drive loyalty and engagement.

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

Restaurant news