Dani Benowitz News Today

The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair

/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley,...

Interpublic Group's Mediabrands ad-buying division strikes deal with OpenAP to utilize new data to reach video audiences

(Bloomberg) -- TikTok Inc.’s political troubles seemed far away in Cannes, where advertising executives swarmed the short video app’s booth at a week-long industry extravaganza in Southern France. Most Read from BloombergTitanic Sub Crew Dead After Vessel’s Catastrophic ImplosionThese Are the World’s Most (and Least) Liveable Cities in 2023Debris Found Near Titanic Wreck in Search for Missing VesselTitanic Sub Search Chases Mystery Noises as Air Runs LowYellen Sees Lo...

Outfront Panel Predicts Emergence Of 'Trust Upfront' - 04/27/2023

01.02.2023 - MAGNA, the investment and intelligence company of IPG Mediabrands, today announced its third annual Equity Upfront will be taking place February 7 –9, 2023. The theme of this year’s event is Maximizing for Optimal Outcomes, with a deepened focus on ...

The return to the in-person upfront and what the future holds for media buying 

/PRNewswire/ -- IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and...

Published April 16, 2021, 10:03 AM IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands’ clients, helping them build an authentic presence on TikTok by tapping into the platform’s community of creators. The two companies will form a bespoke Creator Collective, bringing together a sele...

TikTok and IPG Mediabrands launch global creator partnership The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience. by Alison Weissbrot Free email bulletins