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February 1, 2022
Daniel Camilo dives into how unlicensed titles achieve success in the worlds biggest gaming market
January 7, 2022
The Entertainment Software Association (ESA) has confirmed that its E3 2022 event will no longer be going ahead in person due to coronavirus-related concerns.
October 20, 2021
Daniel Camilo explores the complexity of the Chinese market and whether its worth considering for international developers
October 20, 2021
Daniel Camilo explores the complexity of the Chinese market and whether its worth considering for international developers
January 14, 2021
On January 9, it was announced that the Chinese Nintendo Switch console has shipped at least one million units since its release back in December 10, 2019. The announcement came from Weide Hu, the director of Sales and Marketing for the Nintendo-Tencent cooperation. Since these numbers were announced, a lot of reports have claimed that the Switch is the market leader for consoles in China. To say so is misleading and disingenuous at best, and fully false at worst (Ill get into that later). Also...
January 13, 2021
Tencent has confirmed one million shipments of the Nintendo Switch in China since it launched in December 2019. Tencent is Nintendos official partner in the Chinese market, and the company said earlier this week that the Switch had passed one million shipments in the country. According to Reuters, a Tencent spokesperson described the figure as "a good start," and that the games officially published for the system have been "well received by the market." However, the official figure is significa...
December 21, 2020
Somewhat similar to the ESRB and PEGI ratings in the US and Europe respectively, an age rating for games is being introduced in China as well. Backed by major gaming companies like Tencent and NetEase, among others, but also state-owned media outlet Peoples Daily Online, the hope is that these ratings might actually become a standard used by all publishers in the country. The effective implementation of the system, however, might encounter more resistance than other similar initiatives elsewher...