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New H&M boss Daniel Ervér faces pricing dilemma in fight to win back customers

The new boss of H&M faces a thorny dilemma: increase prices and lose more ground to budget online fast-fashion rival Shein, or cut prices and risk profit margins falling short of target. Daniel Ervér, 42, took the reins at H&M on Wednesday after Helena Helmersson quit in a surprise announcement that sent the company's shares down more than 10%. At the same time, H&M said sales continued to fall over the key holiday trading months of December and January, raising questi...
City Of United Kingdom Helena Helmersson William Woods Erling Persson Storebrand Shah
Source: yahoo.com

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