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The annual Data Privacy Day is celebrated on January 28 and seeks to raise awareness about the importance of the same. 

3 trends set to dominate African mobile apps in 2022

A new report from AppsFlyer in collaboration with Google, which tracked mobile app activities across three of Africa’s largest app markets (Kenya, Nigeria and South Africa) between Q1 2020 and Q1 2021, showed that the African mobile app industry (which is predominantly Android) increased by 41 per cent in overall installations. The report shared insights into how the African app market has fared since the pandemic broke out last year, showing that in the continent, Nigeria registered the high...

AppsFlier empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.

Apr 7, 2021 Global attribution leader AppsFlyer has released the 12th edition of its Performance Index, ranking the top media sources marketers should partner with. AppsFlyer analysed 580 media sources, 29-billion installs, and over 16 000 apps globally over the second half of 2020. In this edition, Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, which ranks media sources by their ability to drive loyal users at scale. Google’s share in th...

Dec 21, 2020 There has been a 33% increase in app downloads globally, with the number rising to 55% in sub-Saharan Africa. This is among the findings from AppsFlyer data, which examined more than 48-billion installs in over 30 000 apps with a minimum of 5 000 installs per month to determine the trends shaping the app market in 2020. With Covid-19 forcing more people than ever to be on their mobile devices this year, apps that enabled users to shop, play games, keep fit, stream or indulge in soc...