Participation, social awareness and emotional resonance: China's pragmatic consumer trends revealed | Analysis
Self-satisfaction rules the roost when it comes to the new generation of Chinese consumers. Exercising more rationale and balance in their consumption journeys, they're not only shifting their own focus, but also challenging brands to demonstrate a deeper understanding of their needs than ever before.
Daniel Ziper Senior Partner At Mckinsey Company Shenzhen Consumer Insights White Paper Consumer Insights Report Dao Insights Senior Partner
Source: campaignasia.com