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Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Major luxury brands have launched services built on the Aura Consortiumโ€™s blockchain to allow customers to verify that their purchase isnโ€™t a knock-off โ€“ so how well does it work?
France General New Zealand City Of United Kingdom Loro Piana Timothy Iwata
Source: scmp.com

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