What Message Appeal and Messenger Are Most Persuasive for COVID-19 Vaccine Uptake: Results from a 5-country Survey in India, Indonesia, Kenya, Nigeria, and Ukraine
"To increase vaccine acceptance, identifying preferences for appeals and messengers is paramount." The COVID-19 vaccine has faced significant hesitancy and low uptake globally.
Gretchen Schulz Rupalij Limaye Danielj Erchick Kristian Balgobin Alexandra Michel Johns Hopkins Bloomberg School Of Public Health
Source: comminit.com