Page 3 - Danielle Wiley News Today

Its a win-win for brands.

By harnessing the power of authentic recommendations and social influence, peer-to-peer marketing allows businesses to tap into their customers’ own trusted networks.

And it can be a lucrative gig.

Bridging potential gaps between a client’s desired results and the outcomes they can reasonably expect to see requires a strategic approach.

Learning about new ideas and approaches from seemingly unrelated disciplines can introduce fresh perspectives and novel strategies to help agencies foster innovation.

Trendjacking, at its core, is about capitalizing on current trends or events that have gained significant traction among the public.

Baby boomers champion hard work and millennials embrace social justice, but what about the group that falls in between them? We look at what happened to the first demographic cohort to realize that they belonged to one

Digital marketers must keep up with the changing trends and potential risks that might impact their efforts from year to year—and sometimes, even month to month.

Using wit, creativity and outside-the-box strategies, some branded social media accounts captivate audiences and stand out in a saturated digital marketplace.

Even when team members have positive things to say about their employer, encouraging them to share their perspectives on social media can be tricky for company leaders.