Danner Dan News Today

Dapper dan early on tapped into black cultures fascination with labels. >> i start playing with logos probably around mid 84, 85, like that. i had to come up with something that was unique and real, so i said, if i can print on leather, which nobody else was doing, i think that would be a phenomenal thing to do. >> he appropriated fabrics, some of the shapes, and it was completely underground and none of it was approved bit brands. >> he started making clothes that the companies themselves hadnt...

Throughout culture. >> you had oversized clothes, you had a lot of big chains, youed had gold teeth. all of that was kind of the excessive style. >> what youre trying to put forth and portray is confidence, strength, affluence. >> this look at first was mocked. but believe me, it was picked up by high fashion really early on. for chanel couture, the big gold chains, only now they were big double cs on them. >> it probably was the most influential style change in american fashion in that decade. ...

Be exclusive. you know, you wanted to get an outfit from dapper dan because nobody else had it. >> the new designer at gucci, alessandro vicali, found one of these early homages dapper dan had done, and effectively remade the exact same garment. hes now ripped off the rip-off. and alessandro vicali gucci got in touch with dan. they had a collaboration together, they sponsored his shop, and hes become very popular again. [ somber music playing ] hes passed away six times this year. [ cheering ] [...