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Google, Samsung + Microsoft top 3 brands with world's highest EQ scores – says Carat report – Campaign Brief

Brands with higher emotional intelligence (EQ) are outperforming stock market indices and growing faster than competitors. This is one of the key findings from ‘Brand EQ’, a new global research report launched today by Carat, a dentsu company. This second edition of Carat’s analysis of how emo
Danni Wright Sue Squillace Carat Australia

Carat's latest whitepaper uncovers four distinct Sustainability Segments and six principles for communicating sustainability through media

Carat has today unveiled its latest whitepaper on sustainability for media and the finding that Australians are constantly confronted by the seriousness of sustainability. News of wild weather, from floods to bushfires to drought, is inescapable. Climate change policy has been a feature of eve
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Mental availability and transparency among Carat's trends for brands in 2021

January 25, 2021 3:35 Carat’s 2021 trends report, released today, highlights the key ways that brands will need to adapt to remain successful in a post-pandemic year. The theme of the upcoming year is ‘assimilation’, the Dentsu media agency said, with brands needing to spend more time catering to the wellbeing of consumers and operating with high levels of empathy and alertness. The report split its trends into ‘societal trends’, which focus more closely on human behaviour, and ‘te...
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