Darin Olien’s groundbreaking work sheds light on what he terms Fatal Conveniences everyday products and habits that silently undermine our health and environment.
March 11th, 2021 in Featured and Interviews. Closed
Ethiopian American entrepreneur Saron Simon Mechale is the founder and CEO of goTeff, a Providence, Rhode Island-based startup that makes and sells a nutritious snack crisp made from teff. (The Providence Journal)
The Providence Journal
Saron Simon Mechale is an accidental entrepreneur.
The 26-year old from Addis Ababa, Ethiopia, is founder and CEO of goTeff, a deliciously nutritious crisp made from an ancient supergrain called teff. Mechale doesn’t have a background in business. She’s never studied culinary arts. But her unwavering conviction to reshape the West’s perceptions of her home country was incentive enough to launch her own startup.
Below is the edited transcript of the video above:
Ocean Robbins: Welcome to this Food Revolution Conversation. I’m so glad you’re here.
I’m Ocean Robbins. And I am here today with Darin Olien. Who is an extraordinary human being, as you are about to discover for yourself. Darin is passionate about unleashing creative genius and market forces to build a more healthy, equitable, and sustainable world. He’s the author of the
New York Times bestseller
Darin is co-host with Zac Efron of the popular Netflix docuseries
Darin is one of the founders of Barùkas Nuts, which is a super nut from Brazil, as well as a company that is helping to save rainforests, support Indigenous cultural survival, and provide great taste and excellent nutrition.
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