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Yuengling s collaboration chocolate beer with Hershey s returns
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Yuengling s Iconic Beers Officially Hit Shelves Across Texas
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Yuengling Rolls Out Limited-Edition LAGER Camo Cans to Support Veterans
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D.G. Yuengling & Son has announced a partnership with multi-platinum-selling country music singer/songwriter Lee Brice and the start of the Pottsville brewery’s Stars & Stripes program.
Lee, who returned to Northeastern Pennsylvania to perform at the F.M. Kirby Center in Wilkes-Barre in 2019, will serve as an official brand ambassador for Yuengling Traditional Lager. The partnership includes a variety of elements, including personal appearances and performances on behalf of the brand, fan meet and greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media sweepstakes and giveaways, in-store point of sale support, social media content, and support of the nation’s military.
Beloved East Coast Beer Yuengling Is Officially Headed to Texas
The cult-favorite brew will hit shelves in Texas in late 2021
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Yuengling, the beloved East Coast brewery known for making “America’s Oldest Beer,” is finally coming to Texas.
The company announced the move in a statement, saying Texas would be the first Western state to get the 192-year-old beer brand outside of Yuengling’s 22-state East Coast domain. The beer should arrive at Texas retail locations in the fall of 2021.
The growth spurt is part of a partnership with Molson Coors Beverage Company. Yuengling’s beers will be brewed locally at the Molson Coors Ft. Worth brewery.