D.G. Yuengling & Son has announced a partnership with multi-platinum-selling country music singer/songwriter Lee Brice and the start of the Pottsville brewery’s Stars & Stripes program.
Lee, who returned to Northeastern Pennsylvania to perform at the F.M. Kirby Center in Wilkes-Barre in 2019, will serve as an official brand ambassador for Yuengling Traditional Lager. The partnership includes a variety of elements, including personal appearances and performances on behalf of the brand, fan meet and greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media sweepstakes and giveaways, in-store point of sale support, social media content, and support of the nation’s military.