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To get the obama message to those specific voters. she developed something called the optimizer. it showed her what television shows the persuadeables were watching and when. this information was sold by some cable companies. >> we were able to get the data from our vendor ingest it into the system and at the same time compare the data to the voter profile dat stadata. >> some people think thats creepy all of that data out there used in political campaign. >> you get direct mail sent to your hou...

Carol davidson figured out how to get the obama message to those specific voters. she developed something called the optimizer. it showed her what television shows the persuadeables were watching and when. this information was sold by some cable companies. >> we were able to get the data from our vendor ingest it into the system and at the same time compare the data to the voter profile dat stadata. >> some people think thats creepy all of that data out there used in political campaign. >> you g...

States. carol davidson figured out how to get the obama message to those specific voters. she developed something called the optimizer. it showed her what television shows the persuadeables were watching and when. this information was sold by some cable companies. >> we were able to get the data from our vendor ingest it into the system and at the same time compare the data to the voter profile dat stadata. >> some people think thats creepy all of that data out there used in political campaign. ...

Those specific voters. she developed something called the optimizer. it showed her what television shows the persuadeables were watching and when. this information was sold by some cable companies. >> we were able to get the data from our vendor ingest it into the system and at the same time compare the data to the voter profile dat stadata. >> some people think thats creepy all of that data out there used in political campaign. >> you get direct mail sent to your house all of the time. you didn...