Data Across Touchpoints News Today

Omnichannel Shoppers: Converting Them in 2021 April 1, 2021 Have you ever wondered what omnichannel shoppers expect from your ecommerce store? Consider Paul, who visits your website to buy a new pair of shoes but decides to hold off the purchase for some time. Later, while browsing through his feed on Instagram, he clicks on your advertisement to receive a coupon code that he uses to complete the purchase on your mobile app. He also opts to pick up the delivery from your brick and mortar store ...