Data Amp Privacy News Today

Data leaders from The Open University, OMG and Google share how marketers can maximize privacy-centric growth opportunities in an ever-changing online ecosystem.

PMG’s Jason Hartley weaves a Thread between Meta’s latest product launch, so-called ‘quiet quitting’, and the evolution of our privacy concerns.

Google’s Natasha Tamiru offers a practical guide for CMOs to start conversations with C-suite stakeholders when adopting privacy centric measurement tools.

Legislation is well-intentioned, accepts editor-in-chief Gordon Young, but we should beware its unintended consequences.

Media agency Mindshare has begun rolling out a new cookie-less, geography-led media investment strategy, with chicken chain KFC and its Yum Brands stablemate Pizza Hut among the first clients to benefit.

Gordon Young, editor-in-chief and co-founder of The Drum, has, like many, been following the growth of the Online Safety Bill and he has laid out what it means for marketers.

After a three year impasse over the transatlantic transfer of Europeans’ personal information, the EU and the US have come to a new agreement that will restore the open exchange of consumer data. It’s a welcome change for the ad industry.

If the goal is to be future-proof, then upgrading your technology suite with a privacy-first future in mind is the way forward. Google’s Alice Crawley shares the key benefits of switching to Google Analytics 4 (GA4) ahead of the July 1 sunset of Universal Analytics.

With digital marketing so heavily predicated on personalization, any hindrance to gathering and processing data could be devastating for the industry.

The White House has issued a handful of new orders that aim to address the health, safety and privacy of young internet users in the US. It's a development that could hamper advertisers' ability to target young audiences – but many within the digital space are signaling their support.