Innovative Data Management: Tech Leaders Share Leading-Edge Approaches
For businesses, getting the biggest ROI from collected data requires strategic, updated data management strategies.
Source: forbes.com
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Warner Bros Discovery : Announces 'Olli,' New First-Party Data Platform Powering Converged Audience Solutions
Warner Bros. Discovery today announced the launch of Olli, its proprietary first-party data platform powering the next generation of advanced advertising solutions for partners. By fusing...
Source: marketscreener.com
Snowflake's Data Clean Room promises to ease analysis of PII data
Free Snowflake Native Application appears to eliminate the complexity of self-managing a data clean room for non-technical users, analysts said.
Michele Goetz Christian Kleinerman Data Clean Room Native Application Framework Snowflake Data Cloud Data Clean Rooms
Source: infoworld.com
How OMG plans to tackle signal loss of cookies with data clean rooms | Analysis
As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why.
Source: campaignasia.com
TransUnion Expands Neustar Integration
The improved integration of TransUnion and Neustar marketing capabilities allows TransUnion to deliver more accurate identity and demographic enrichment data
United States Seema Patel Artificial Intelligence Machine Learning Truthset Data Collective Televisaunivision Household
Source: tvtechnology.com
Snowflake buys data clean room maker Samooha
The acquisition will make it easier for Snowflake customers and partners to build, connect and use data clean rooms to unlock the value of their data in the Data Cloud.
Kamakshi Sivamakrishnan Abhishek Bhowmick Christian Kleinerman Data Cloud Data Clean Room Snowflake Native App Framework
Source: venturebeat.com
Snowflake buys data clean room maker Samooha
The acquisition will make it easier for Snowflake customers and partners to build, connect and use data clean rooms to unlock the value of their data in the Data Cloud.
Abhishek Bhowmick Kamakshi Sivamakrishnan Christian Kleinerman Data Cloud Data Clean Room Snowflake Native App Framework
Source: venturebeat.com
iTWire - The two questions you need to answer before considering a Data Clean Room
GUEST OPINION:  In a post-cookie and privacy conscious world, data clean rooms are one of the most discussed solutions within the ad-tech and mar...
Australia Data Council Data Clean Room Clean Rooms Data Collaboration Data Collaboration Platform Data Collaboration Platforms
Source: itwire.com
Clear Channel Outdoor Pioneers Secure First-Party Data Collaboration for Brands to Activate Billboard Campaigns as Part of an Omni-Channel Strategy
/PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), one of the worlds largest Out-of-Home (OOH) media providers, today announced new partnerships integrating...
Marc Sabatini Matt Kilmartin Jeremy Flynn Daniella Harkins Clear Channel Outdoor Holdings Inc Data Clean Rooms
Source: prnewswire.com
Circana Partners with Snowflake and LiveRamp to Support Seamless and Private Data Collaboration ...
Chicago, IL, June 16, 2023 (GLOBE NEWSWIRE) -- Circana, formerly IRI and The NPD Group, today announced two new media solutions partnerships formed to increase the effectiveness of marketing campaigns.
Source: bdtonline.com