Data Driven Advertising News Today

/PRNewswire/ -- The global adtech market size is estimated to grow by USD 767.83 bn from 2023 to 2027, according to Technavio. The market is estimated to grow...

Umair Saeed on what will happen to advertising in the age of Gen AI.

Schwarz Media, retail media unit of Schwarz Group, has entered into a strategic partnership with advertising technology firm The Trade Desk.

CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the new year

All the latest martech, adtech and customer technology news from Google, SmartCommerce, Basketful, Appier, Woopra, AB Tasy, Epoq, Storyblok, DoubleVerify, Qualtrics and Klaus

/PRNewswire/ -- GTCR, a leading private equity firm founded in 1980, announced today that it has made a strategic investment in SQAD LLC ("SQAD"), the...

LONDON, Oct. 05, 2021," finds there is a resurgence ahead for contextual targeting. Conducted by Winterberry Group, the research shows more than half of marketers (52 percent) intend to increase their

Investegate announcements from Winterberry Group, Contextual Targeting Slated for a Revival in Today’s Evolving Advertising and Media Landscape; New Winterberry Group Research Has the Context

LONDON, Oct. 05, 2021 (GLOBE NEWSWIRE) -- Research released today, “The Outlook for Contextual Solutions in Data Driven Advertising & Marketing,”...

2021 edition of State of the CMO shows marketing leaders see CEOs as their biggest advocates. So what does it take to forge this executive connection?