Experienced marketer says Google's delay of third-party cookies a 'lifeline for marketers'
June 30, 2021 10:51 Google announced last week that it is delaying its plans to phase out third-party cookies in the Chrome browser for campaign management, targeting, and measurement to mid-late 2023. Google said the delay would give publishers, advertisers and regulators more time to adapt to the “new technologies it’s creating” to enable targeted ads after cookies are phased out, providing the UK’s Competition and Markets Authority (CMA) signs-off on Google’s commitments and updat...
United Kingdom James Fogelberg Sarla Fernando Association For Data Markets Authority Data Driven Advertising
Source: mumbrella.com.au