What Marketing Leaders Are Investing in This Year
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what s proven to work which tends to look different from company to company.
That s why it s so important to have access to industry data. By knowing where we stand against our peers and competitors, we re better positioned to uncover areas of opportunity. And, given that overall marketing spend is expected to grow by 14% in 2021, you definitely want to know what your competitors are doing.