Data Driven Creative News Today

After a series wins at several global creative awards from its creative works that have meaningful impact for brands, businesses, and society, Ogilvy Thailand is ready to take clients to another level of success, with the appointment of Chatree Chokmongkolsatian as its new Chief Strategy Officer.

Photo by Carlos Muza on Unsplash Today, advertisers have an incredible wealth of information and technology at their fingertips. We can reach both vast and precise audiences and engineer data-driven, AI-powered strategies that optimise media investments towards specific outcomes. However, despite advancements that are transforming the digital ad industry, the creative content of the ad itself is still, by far, the most important factor in determining the success or failure of campaigns.   A...