Data Ethics Compass News Today

IBM and Ad Council research shows bias exists in advertising campaigns using data but says AI and technology can also address the challenge

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias...

Within the media agency world, artificial intelligence (AI) usually manifests in the forms of machine learning and pattern detection, often the terrain of strategists and analysts.

The ad industry is grappling with Apple, Google, and others' decisions to kill targeted ads.

Mindshare Wins Campaign US Media Agency of the Year Award Follows Suite of Industry Accolades for Mindshare, Including MediaPosts Media Agency of the Year News provided by Share this article Share this article NEW YORK, Feb. 22, 2021 /PRNewswire/ -- Campaign US awarded Mindshare, the global media agency network that is part of WPP, one of its highest honors: Media Agency of the Year. Now in its second year, the Campaign US Agency of the Year Awards celebrate the best-in-class agencies that ar...

By John McCarthy-02 February 2021 11:30am A new tool from GroupM measures the ethics of its data use WPP’s media buying arm GroupM has unveiled a tool that encourages the ethical use of data as it looks to spend client money in a less risky and intrusive manner. Working with FMCG titan Unilever, it has developed the Data Ethics Compass to signpost the impact the use of data can have on consumers and the world around them. What it does The Data Ethics Compass is a global web a...

GroupM and Mindshare partnered with Unilever to take consumer perspective on data privacy The Data Ethics Compass aims to answer whether uses of data would feel right to a consumer. Getty Images February 1, 2021 WPP’s GroupM has unveiled a Data Ethics Compass tool, developed in partnership with client Unilever, that grapples with a concept Jurassic Park’s scientists never seemed to grasp. Dont miss The Business of Marketing, a new series featuring leading c-suite executives sharing ins...