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Talking to a friend about a new notebook and promptly there are ads for exactly that on Instagram. Do our smartphones eavesdrop on us? And what role do social media companies play in this? SHIFT has the answers.

Again and again, advertisements for products we talked about shortly before appear on Instagram. Is Instagram eavesdropping on its users? Our reporter takes the test.

Voice recordings don't play a role in personalized advertising, Instagram says. But then how do the social network's algorithms figure out what we like or dislike?

Voice recordings don't play a role ((have no effect on?)) in personalized advertising, Instagram says. But then how do the social network's algorithms figure out what we like or dislike?

Pegasus has long been considered the world's most invisible smartphone spy tool. Even heads of state were spied on with it. Meanwhile, some manufacturers can detect the software.

What we write, where we are, who we talk to, who we know: this is just some of our data that Instagram's parent company Meta stores, links and analyzes. The social media conglomerate does this for one reason only.