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New beverage launches: from energy drink innovation to whisky NPD

From new energy drink flavors to whisky NPD, we take a look at some of the latest beverage innovations around the globe.

ZOA Flexes its Big Dwayne Energy with Addition of Limited Edition Green Apple to Core Flavor Lineup

/PRNewswire/ -- Starting today, ZOA Energy brings a refreshing twist to its highly popular Zero Sugar beverages lineup. Introducing Green Apple— a bold new...

ZOA Flexes its Big Dwayne Energy with Addition of Limited Edition Green Apple to Core Flavor Lineup

This three-move finisher will supersize your shoulders in 10 minutes

Because there's no better feeling than 'the pump'

Watch The Rock Do Preacher Curls With 7x Mr. Olympia Phil Heath

Bodybuilding legend Phil Heath just shared a look back at a training session with Dwayne Johnson in which the pair do preacher EZ bar curls.

Watch The Rock Do Preacher Curls With 7x Mr. Olympia Phil Heath

Bodybuilding legend Phil Heath just shared a look back at a training session with Dwayne Johnson in which the pair do preacher EZ bar curls.

ZOA Energy and Dwayne "The Rock" Johnson Launch New Campaign Packed With BDE: Big Dwayne Energy

Dwayne 'The Rock' Johnson brings back the fanny pack for new ad

Finally, The Rock has brought back the fanny pack. Dwayne “The Rock” Johnson recreated that viral photo of him from the mid-90s in a new ad for his energy drink, ZOA. The promotional video was posted to Instagram early Monday morning. The new slogan is “Big Dwayne Energy,” or “BDE” – a cheeky play on […]

Dwayne 'The Rock' Johnson Wears His Fanny Pack for ZOA's New Campaign

Dwayne Johnson stars in a new campaign for ZOA Energy that encourages everyone to find their "BDE"

The Rock Reveals New Ad Campaign For Zoa Energy, Drink Has 'Big Dwayne Energy'

The Rock has announced a new ad campaign for his Zoa Energy Drink, announcing it now has 'BDE (Big Dwayne Energy)'...