Melanie Hellenga News Today

From new energy drink flavors to whisky NPD, we take a look at some of the latest beverage innovations around the globe.

/PRNewswire/ -- Starting today, ZOA Energy brings a refreshing twist to its highly popular Zero Sugar beverages lineup. Introducing Green Apple— a bold new...

In a minute-long ad, The Rock takes on multiple roles ranging from a remote working mother, a beginner aerial acrobat, and a surgeon.

The Rock has announced a new ad campaign for his Zoa Energy Drink, announcing it now has 'BDE (Big Dwayne Energy)'...

/PRNewswire/ -- After a high-velocity 2023 encompassing an enhanced formula, new products, fresh packaging and even more distribution channels, ZOA Energy...

The Rock and ZOA launched their “newest and most disruptive brand campaign ever,” the BDE: Big Dwayne Energy campaign.

The Rock has announced a new BDE - Big Dwayne Energy - drink. The following press release was issued: 

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Groupon is offering the chance to win a lavish Super Bowl party in Gronk’s mansion. The campaign is one of many attempts from brands to draft off the growing Super Bowl buzz.

Groupon names FCB global creative partner to evolve brand perception Details 19 May 2021 Experiences marketplace Groupon has appointed FCB for global creative duties to help evolve its consumer and merchant brand perceptions. Following the company’s recent progress in expanding the types of inventory it offers from local businesses and launching a new, personalised user experience, FCB will help position Groupon in a new way. This involves going from...