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D2C: No silver bullet in communication, but creative simplicity is key

Details 20 May 2021 As markets slowly start to open up, it is expected that certain trends that have been evident over the past year, may perish in the new one. But with consumer expectations shifting, and with the rise of eCommerce, direct-to-consumer (D2C) marketing seems to be an area here to stay, according to panellists at a recent closed-door event, “The Last Metre”, hosted by MARKETING-INTERACTIVE in partnership with GrabAds. According to a blog pos...
Ajay Sohoni Dave Yang Lyubomir Minkov Cola Company Southeast Asia Merchant Discovery

D&I firms enjoy Deutsche bounce

When Deutsche Bank launched a US$750m US high-grade bond just over a week ago there were some unusual names as active leads, including CastleOak Securities, Loop Capital and Mischler Financial. They were among six firms picked as joint lead managers on the deal, and bankers have praised the active roles given to the firms to push forward diversity and inclusion efforts. Wall Street’s big banks are taking action to make capital markets and finance more diverse. That’s partly due to the heig...
United States United Kingdom General United Kingdom Jeanmarie Genirs Ronald Quigley Annie Seelaus
Source: ifre.com

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