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App Tracking: Apps plead for users to press allow, but 85% of Apple iOS consumers are not opting in

The data is in: most users do not opt in to third-party tracking Tim Anderson Tue 11 May 2021 // 13:45 UTC Share Copy Mobile app analytics company Flurry is measuring how many users of iOS 14.5 are opting in to allow apps to request to track them - and so far only 15 per cent worldwide have done so. iOS 14.5 was released on April 26 and is gradually rolling out to users with compatible iOS devices. One of its new features is enforcement of what Apple calls AppTrackingTra...
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