David Poltrack News Today

A Convenient Truth - 05/04/2023

Jon Burlingame's book 'Music for Prime Time' recounts how the 'Friends' theme bucked the tide when network execs were saying title songs had to go.

Media and advertising executives are trusting the union of ComScore and Rentrak will make a practical adversary to appraisals juggernautContinue Reading

Media and advertising executives are trusting the union of ComScore and Rentrak will make a practical adversary to appraisals juggernaut Nielsen as the industry thinks about quick changing viewership propensities. “We are cheerful to have no less than two noteworthy players attempting to construct a superior mouse trap given the obstacles we confront with estimation,” said Brian Hughes, senior VP of gathering of people examination at Magna Global, an ad-buying unit of Interpublic Gro...

A+E Networks Plans TV Ad-Sales Shake Up, Will Press for Total Audience Measures Brian Steinberg, provided by FacebookTwitterEmail Madison Avenue tends to focus on the young. Now the owner of TV’s Lifetime, History and A&E cable outlets is pressing advertisers to pay more attention to more than a few old souls. A+E Networks intends to do ad deals based on what it calls a “total audience currency” in the industry’s next round of “upfront” negotiations, when U.S. TV networks try to se...