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Cariuma Shoes: How a Little-Known Brazilian Shoe Company Created One of the Best Surf Teams on Earth

Staff Alana Blanchard, Kelia Moniz, Gerry Lopez, Jack Freestone, Jamie Oโ€™Brien, and Italo Ferreira, all sporting Cariuma Shoes. Image: Cariuma For a brand, a solid roster of athletes is just about the best marketing it can have. Fans trust their favorite athletes, after all, and often the athletes have a larger following than the brand itself. But it can be exceedingly hard for a relatively new company to build a team with any real pull โ€” athletes need to eat, and established comp...
Gerry Lopez Kai Lenny Kelia Moniz Cariuma Alana Blanchard Alana Blanchard Jamie Obrien

Kai Lenny Joins the Cariuma Surf Roster

Dec 27, 2020 SPONSOR Brazillian sustainable shoe brand, Cariuma is pleased to announce that multi-hyphenate modern-day waterman.Kai Lenny, has joined their surf roster. Cariuma is thrilled to welcome Kai to the family as his deep commitment to sustainability and the protection of our planet aligns perfectly with the brandsโ€™ mission to create a mindful surf team focused on conscious living. Kai is joining the iconic Gerry Lopez @gerrylopezsurfboard, Italo Ferreira @italoferreira, Jack Freeston...
Gerry Lopez Jack Alana Blanchard Jamie Obrien Italo Ferreira Fernando Porto Kai Lenny

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