David Quass News Today

Attendees at the Drapers Sustainable Fashion Conference this morning (21 April) joined Tara Luckman, apparel sector expert and adviser, US Cotton Trust

Sponsored: Companies can champion sustainability by establishing direct communication channels with customers through their products via digital IDs.

Avery Dennison Corporation has launched atma.io, a new digital product cloud platform with a wide range of end-to-end use cases for consumer engagement, sustainability, brand protection, and operational excellence. The new platform bridges physical and digital worlds and can create, assign, and manage unique digital identities. It currently contains over 10 billion individual items and adds over 50 new connected products every second. ‘Facing a clear need for item-level visibility and the gap...