Advertisement Spending on Linear TV Drops Again: How Hollywood Is Vulnerable
Hollywood is transitioning to the generally less lucrative format of streaming, but still relies on TV advertisements to buoy its books.
Source: variety.com
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Netflix Seeks Top Prices for Ads, But Madison Ave. Not Impressed -- Yet
Netflix has sought top pricing for commercials on its ad-supported tier, but marketers worry it doesn't have enough subscribers to warrant investment
Source: variety.com
TV's Tough Upfront: More Video Rivals Will Fight For Fewer Ad Dollars
TV's next upfront ad-sales market will bring challenges to TV and digital players alike, with spending projected to be down
Source: variety.com
Capitulation? Who's Capitulating?
Capitulation? Who's Capitulating? - 05/08/2023
Source: mediapost.com