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GM continues to fettle with option groups on its high-profit pickups, adding a Premium Package to its rough-n-ready LT Trail Boss model. It will serve as a quick-spec option, fitting the truck with many popular features already offered in separate packages.
What packages, you ask? Convenience Package II, which adds better infotainment and a power sliding rear window, for starters. Also included is kit from the Safety Package (front/rear park assists, lane change/cross traffic alerts), leather seats, and a Bed Protection Package which is essentially a spray-in liner and rear wheelhouse guards. Rounding things out is a power up/down tailgate.
Smacking together popular option packages with one that has a lower take rate is a smart way to increase adoption of some features while also raising the truck’s average transaction price. Anecdotally, your author has heard the infotainment upgrades mentioned above are very popular but stuff like the parking assists are less so. Putting them together assures both will find their way into more trucks. Of course, the bundles will also remain available as separate units.
GM’s actual consumer isn’t, of course, the real-world Average Joe that signs a purchase agreement; it’s the dealers. If the Dealer Principals in their corner offices suggest loudly (and frequently) to corporate suits that “We gotta have such-and-such to move these trucks,” the company will sometimes listen. After all, if dealers are unhappy about product, they’re less likely to ante up for the future. Look what happened at Cadillac after dealers got a preview of the forthcoming EV transition – many of t