Want to improve member experience? Don't add, subtract!
Want to improve member experience? Don’t add, subtract! Last fall, a client wanted some guidance; they were unsatisfied with the penetration rate of checking accounts within their member base. Over the last few years they had tried many approaches; market research seemed to point to gaps in their offerings with various member segments, so they embarked on a process that included adding several different account options for members. Adoption rate on most of the new accounts were minimal, desp...
Source: cuinsight.com