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E-commerce Leads in Influencer Marketing Spending with 27 Percent, Followed by FMCG: Kofluence Influencer Marketing Report 2024

Kofluence Indias leading Social Media Influencer MarketingTech platform proudly announces the release of its annual benchmarking report Decoding Influence The 2024 Influencer Marketing Report.

The report features insights from industry leaders representing top brands such as Domino's, Swiggy Instamart, Flipkart, Meesho and others.

From tracing the genesis of influencer marketing to delving into the psychology underpinning consumer behavior and from analysing the total market size to examining compelling case studies, the report comprehensively illuminates key trends, challenges, and opportunities within the creator economy.

E-comm leads in influencer marketing spending with 27%: Kofluence