Decoy Item News Today

In 95 cents? >> it is friendlier. its nicer to the customer. >> reporter: finally, menu quiz number three. which is the reasonably priced item? lobster and seafood platter for $70. or filet of sole for $35. the lobster is the decoy. >> the decoy item makes other items look more reasonable. >> reporter: bottom line when you see grandmas cajun red beans and rice for $27.95, placed underneath the lobster thermidor listing, grandma may be a menu engineer. for "good morning america," becky worley, oa...