Dee Blohm News Today

From possible intellectual property and copyright violations to the loss of one’s brand voice, there are many risks to implementing AI, especially in marketing.

Determining how to weave an acquired companys personality into a thriving brand requires careful planning.

Sometimes taking a nontraditional path can open up opportunities to reach new audiences or see incredible results you might not have been able to earn any other way.

Poor internal communication can also lead to confusion, rumors, low morale and higher turnover rates.

Phrases that at first seem like exciting and fresh ways to convey certain ideas and info can start to sound impersonal and outdated when they go viral and are overused.

For all of their versatility and competencies, communications teams will occasionally need assistance from outside agencies to successfully execute on key projects.

With so many platforms available, understanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving landscape of social media.

Metrics matter, but it’s also the relationships across other teams that really drive brand marketing to succeed.