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India: Young consumers buying into brand narratives first, say founders of new-age brands

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem for them.

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D2c Brands: Young consumers buying into brand narratives first, say founders of new-age brands, ET Retail

D2c Brands: According to new-age brand founders, many young consumers prioritize brand narratives over products when making buying decisions. They believe that their stories convince consumers for repeat purchases, while others argue that it is the product itself that solves a problem for consumers. Founders of D2C and new-age companies believe that consumers are looking for transparency and resonate with the stories of brands they can be a part of.

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Fostering Enhanced Relations: 11th Australia-India Youth Dialogue to convene in New Delhi and Bengaluru, focusing on Dynamics of Global Megatrends

Fostering Enhanced Relations: 11th Australia-India Youth Dialogue to convene in New Delhi and Bengaluru, focusing on Dynamics of Global Megatrends
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What s Up Wellness, two others raise early-stage funding

Direct-to-consumer wellness brand What’s Up Wellness, fitness platform All Is Well and ayurveda-based brand Dr Mantra have raised early-stage funding, the companies said on Wednesday. What’s ..

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Startup Digest: Spinny fires 300 employees, Zomato posts first ever profit, Dunzo integrates its seller app with ONDC and more

Here’re the top headlines from the startup space.

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