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Top Demand Side Platforms (DSP) And Supply-Side Platforms (SSP)

Modern marketing and brand development now rely heavily on digital advertising. Companies and marketers must have an effective plan that takes advantage of these new opportunities as digital media usage increases. In order to do this, Supply-Side Platforms (SSP) and Demand-Side Platforms (DSP) are essential elements of every effective digital advertising campaign. The best DSPs […]
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Tech layoff: Yahoo to lay off 1,600 employees, ad tech platform 'Gemini' most impacted

Yahoo is laying off 20 per cent of its workforce, or 1,600 employees, that will impact half of the company's ad tech business. In an interaction with Axios, Yahoo CEO Jim Lanzone said that these changes will be "tremendously beneficial for the profitability of Yahoo overall". The layoffs will help the company "to go on offense" and invest more in businesses that are profitable.
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