Page 11 - Demand Side Platform News Today

07.02.2023 - Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that as a part of its corporate sustainability efforts, it has partnered with Ad Net Zero, the cross-industry coalition driving change and ...

At e4m-DNPA Future of Digital Media Conference, the MIB secy said new publishers getting fair share of revenue is important for the growth of news industry

/PRNewswire/ -- PureCars, the leading provider of digital marketing technology and services for automotive dealers, has announced the appointments of Bryan...

Dealers who adopt proactive end-of-year and holiday advertising strategies will see better sales activity in November and December.

The COP27 agreement failed to go beyond the 2021 Glasgow climate pacts promise to phase down unabated coal power...

From customer success stories to new regional leadership team, the machine learning firm taps on sea of opportunity in the fastest-growing regionSINGAPORE - Media OutReach - 16...

Moloco looks to South East Asia to propel further growth | 2022-11-16 10:00:00

/PRNewswire/ -- Surfside Solutions Inc. ("Surfside"), an end-to-end marketing technology that aggregates first-party data across all customer touchpoints,...

There are several types of programmatic media buying. In this guide, we'll discuss the different types and how programmatic has changed traditional ad buying. Then, we'll look at the role programmatic plays in online advertising.

SAN FRANCSCO, October 26, 2022 – WideOrbit , the market leader in broadcast TV and radio inventory and revenue management, announced the launch of the latest version of WO Marketplace , the sell-side advertising platform that automates ad sales transactions, providing local TV broadcasters streamlined access to new demand from demand-side pla