Page 19 - Demand Side Platform News Today

o  Programmatic 1 n et revenue increased by 30% to $161.6 million (2019: $124.2million) offset by an anticipated decrease of 43% in Performance 2 activity o  Total net revenue increased by 12% to $184.3 million (2019: $164.0 million) with 88% of net revenues generated from Programmatic activities compared to 76% in 2019, and 91% in Q4 2020 - see table below · Record H2 adjusted EBITDA 3 of $58.7 million, up 51% vs. H2 2019 o  ...

Location: London Rashid is the Chief Technology Officer and Co-Founder of Hadean, a deep-tech distributed computing company based in London, UK. A member of the inaugural Entrepreneur First cohort, he previously founded VC-based data intelligence startup, Adbrain. Today, Mansoor is the driving force behind the technical innovation at Hadean. What was your first job? While it may not quite quantify as a job, I started developing software applications for businesses when I was still in my early ...

March 9 2021, 10:41 am | BY Kim Shaw | 1 Comment Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here for Good”. This decision was made after the international banking institution tested their campaigns using the built-in-Asia programmatic supply solution, when it was launched just six months ago, in September 2020.   “We recognise the complexity of the digital ecosystem but media quality and transparency are fundamental to ...

After pilot run, StanChart officialises use of dentsu’s programmatic solution Details 09 March 2021 Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here for Good”. This decision was made after the bank tested its campaigns using the built-in-Asia programmatic supply solution, when it was launched just six months ago, in September 2020. Earmarked to be the long term, strategic solution for c...

Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse White Ops Advertising Integrity provides Smart with protection against ad fraud across all possible devices, formats and buying models, including integrations in the CTV/OTT segment Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integra...

| 11 February 2021 Leading global video advertising platform SpotX has announced a partnership with LG Electronics (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. With over 120 million LG smart TVs activated globally and streaming viewing continuing to grow, LG says that it is primed to elevate its advertising business as it readies for increased programmatic executions. The also deal will SpotX providing LG with demand facilitati...

/PRNewswire/ - Today marks a new chapter in the story of Montreal-based District M and San Francisco-based Sharethrough as the two digital advertising...

News Category Global Banking & Finance Reviews Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Advertys innovative ad formats within gaming STOCKHOLM, Jan. 27, 2021 /PRNewswire/ — Adverty AB (publ) today announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of ...

Former Amobee, SingTel Ad Tech Veteran Harry Dewhirst Joins Hivestacks Advisory Board News provided by Share this article SYDNEY and MONTREAL, Dec. 15, 2020 /PRNewswire/ --  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Harry Dewhirst as the first member of its Advisory Board. Dewhirst, who co-founded adtech company Amobee – which was acquired in 2012 by SingTel – will focus on advising and providing counse...

Press release content from PR Newswire. The AP news staff was not involved in its creation. Spearad raises $1M + Seed Funding to Transform Addressable TV Advertising December 10, 2020 GMT Spearad GmbH logo FRANKFURT, Germany, Dec. 10, 2020 /PRNewswire/ -- Spearad, the emerging Addressable TV vendor, announced today that is has secured over US $1M in Seed financing. The funding round was realized with Fund Hessen-Kapital III, Fraser & Company, Richard Reimer of law firm Hogan Lovells, and indust...