Page 18 - Demand Side Platform News Today

Trending iimMay 22, 2021 An Informative report titled as Global Demand Side Platform (DSP) System Market has recently been published by IT Intelligence Markets to its online repository. This statistical data offers an in-depth analysis by considering several segments, such as type, size, technology and applications. Different exploratory techniques such as, qualitative and quantitative analysis have been used to give data accurately. For better understanding of the customers, it uses effective...

Demand Side Platform (DSP) System Market Next Big Thing | Major Giants MediaMath, DoubleClick, Rubicon Project iCrowd Newswire Latest released the research study on Demand Side Platform (DSP) System Market research report shows the latest market insights, current situation analysis with upcoming trends and breakdown of the products and services. The report provides key statistics on the market status, size, share, growth factors of the Demand Side Platform (DSP) System. The study covers emerg...

CMOs top 8 martech stories for the week - 13 May 2021 All the latest martech, customer and adtech news from Qlik, Dun & Bradstreet, Microsoft, Mapp, Demandbase, Zynga, Databook and Pecan.ai Microsoft Dynamics 365 Marketing debuts Microsoft Dynamics 365 Marketing, a new set of real-time customer journey orchestration features, has debuted aimed at boosting customer experiences. Features include event-based customer journeys, custom event triggers and SMS and push notifications, so organisations...

Global Live Streaming Market Is Projected To Reach $247 Billion By 2027 Financialnewsmedia.com News Commentary PALM BEACH, Fla., May 13, 2021 /PRNewswire/ -- The coronavirus lockdown caused huge revenue losses across countless industries and closed down a multitude of manufacturing facilities across the globe, putting a brake on production… but live video streaming activities have actually spiked. The COVID-19 outbreak has positively impacted the live streaming industry. The full/partial loc...

Zynga Enters Agreement to Acquire Chartboost Thursday, May 6, 2021 10:38AM IST (5:08AM GMT)   Leading Mobile Advertising and Monetization Platform with More than 700 Million Monthly Users Combined Entity Brings Together Top-Tier Content and a Proven At-Scale Advertising and Monetization Platform Acquisition Expected to Close in the Third Quarter of 2021   Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, today announced it has entered into a definitive agreement to acqu...

Zynga to acquire mobile monetization and ad platform Chartboost for $250 million ); } Social game developer Zynga has entered into a definitive agreement to acquire mobile monetization and advertising platform Chartboost for $250 million in cash.  Chartboost currently has over 700 million monthly users and operated an advertising platform that includes a Demand Side Platform and Supply Side Platform, along with mediation capabilities delivered through an SDK solution.  Zyng...

Demandbase continues to acquire to build a new B2B Marketing Cloud Read later Audio version The latest moves from Demandbase... Demandbase announced two new acquisitions today that push the company beyond an Account-Based Marketing (ABM) platform towards a next generation B2B Marketing Cloud - InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data. According to Gabe Rogol, CEO of Demandbase, the acquisitions of InsideView and DemandMatrix hav...

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market Share Article A new report from Bidstack explains how innovation led to programmatic solutions, security and third-party verification of in-game ads, as brands like Coca-Cola, Samsung and McDonald’s piled into the fast-growing market. Bidstack “The pace of innovation in gaming and in-game advertising is moving at astonishing speed. Brands that partner with the l...

Spearad introduces revolutionary Selective Programmatic Advertising for Addressable TV FRANKFURT, Germany, March 17, 2021 /PRNewswire/ -- Spearad, a pioneer in addressable TV advertising, introduced "Selective Programmatic" for addressable TV advertising. Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content they receive via programmatic channels. With this, Spearad enables TV-providers to main...

Zoomd Launches a DSP Service, Increasing Revenue Projections for FY2021 USA - English News provided by Share this article Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, " Zoomd" or the " Company"), the marketing tech (MarTech) user-acquisition and engagement platform, announces it has launched a new DSP (Demand Side Platform) service that significantly increases its publishing media reach to nearly full global coverage. Management be...