Descriptive Name News Today

Iphone. it was easy to pronounce, easy to spell, easy to tell a friend about. and so that became the de facto standard. and the whole industry shifted to simpler naming because it was just tough for people simpler naming. if you make it easy and memorab memorable, you want people to tell a friend or colleague to recommend your product. if you are a decisionmaker, that is important to do. >> focus on the products purpose. that doesnt need to be the direct purpose. it could be about how it makes p...

That was a more descriptive name. on the value side, you look to the value that you provide. its not necessarily descriptive of the product. and heres an example. in naming of a home care agency that had a lot of interesting technology solutions we came up with the name respect. now, thats different from most of the industry which has homecare in the name, but for this particular product, it was important for us to communicate the value of respect. because when we the talk to elderly people, the...