Desert Clarks News Today

It was in the early 1900s that the Clarks brand officially began distribution in the Caribbean. Since then, Clarks shoes has had quite a rebranding – primarily in Jamaica. Thanks to the Desert Trek, which was inspired by footwear worn by North...

ST CATHERINE, Jamaica – Gunmen shot and killed an unidentified male during a funeral held on Friday afternoon at Meadowrest Memorial Gardens in Spanish Town, St Catherine. Police report that the decea...

On the heels of Jamaican-born English footballer Raheem Sterling’s move from Manchester City to Chelsea, Bounty Killer has described the Kingston native,

A week after Clarks Originals unveiled its Clarks and Jamaica marketing documentary, The Gleaner newspaper has reported that all is not well with the British footwear company financially, resulting in it “launching its new Dancehall campaign aimed in part at reconnecting with Jamaican ‘cult’ consumers, as a way to regain lost sales”. In The Gleaner report titled Clarks Targeting Jamaica’s Cult Buyers, business reporter Steven Jackson quoted Clarks former CEO Giorgio Presca as saying...

2 hours ago Clarks Originals unveiled the full 10-minute mini-documentary today on YouTube, after initially announcing on its Instagram page on Sunday that the video, which features Koffee, Protoje, Sevana, Lila Iké, The NoMaddz, England footballer Raheem Sterling, and British artist M1llionz, would be released this Friday. On Sunday, the company drew the ire of particularly the Gaza Nation, after they previewed snippets of the documentary, with well-known Clarks booty champions Vybz Kartel, S...

Clarks Originals drew the ire of some Jamaicans after they previewed snippets of a new documentary dubbed Clarks and Jamaica, which seems to be devoid of Dancehall artists responsible for making the brand famous in Jamaica, like Super Cat, Popcaan, Vybz Kartel, and Jahvillani. In an Instagram post this morning, the British footwear company shared a teaser that highlighted non-Dancehall artists, all of whom, with the exception of the duo The NoMaddz, have never paid homage in song to their bran...

March 17, 2021 05:40 PM British footwear brand Clarks Originals says it will be engaging in endorsement deals with Reggae and Dancehall artists to promote its new ‘Jamaica Pack’ line, which is set to be officially be launched in April. The revelation and assurance came from the company yesterday after it was taken to task by several Jamaican skeptics, who said they hope it was not seeking to exploit Brand Jamaica for selfish gain, by unveiling the line which carries the Jamaica Trek, Deser...