Books - Ad veteran Tapas Gupta and author Aryani Banerjee on 'The Mad Ad Years'
'The Mad Ad Years' was co-authored during the lockdown through WhatsApp
Source: telegraphindia.com
📰 Devabrata Chakrabarty News
Devabrata Chakrabarty News Today
Fast, Ad-Free News Updates
Stay updated with breaking news from Devabrata Chakrabarty. Real-time updates on events, politics, business and more.
A behind-the-scenes look into the mad ad world
Updated Jan 20, 2021, 12:28 pm IST The novel based on the advertising world was produced in a unique way, making it a World Record contender Mad ad world The lockdown necessitated by the COVID-19 pandemic gave people the chance to do interesting things, out-of-the-box things, and allowed free flow of creativity. It brought three-times author Aryani Banerjee and debutant writer Tapas Gupta together to pen, or rather type, The Mad Ad Years, billed as India’s first fictional work on advertis...
Source: deccanchronicle.com