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Not food or lipstick vlogs, but social media influencers are also India's new election campaigners

Indian social media influencer Chandni Bhagat, known for her devotional content, has now integrated politics into her Instagram posts. She is among many influencers mobilized by political parties ahead of elections to engage Indias online youth. Bhagat, with over 200,000 followers, has been promoting the ruling Bharatiya Janata Party (BJP) and its initiatives. Political parties in India are tapping into the vast reach of social media influencers to spread their messages and engage with voters, p...
Madhya Pradesh New Delhi United States Andhra Pradesh Chandni Bhagat Prateek Waghre

lok sabha elections 2024: Morning Brief Podcast: Like, share, subscribe & vote: How Gen Z may turn Elections 2024

Millions of young voters are coming of age for the 2024 elections, making them a goldmine for parties! Insta & YouTube are their political newsfeeds. Influencers are the new local news anchors. ๏ธThis election will be a battleground of clicks & shares. Who will win the Gen Z vote? Listen to the latest episode of The Morning Brief podcast where host Apoorva Mittal talks to Devang Dave, Election Management Committee - Bharatiya Janata Party Maharashtra, Dhawal Vasavada, Political Consulta...
Shailesh Lilhare Dhawal Vasavada Apoorva Mittal Devang Dave Rahul Gandhi Election Management Committee

2024 general elections: The vote worthy: How are political parties planning to connect with millions of first-time voters in 2024 elections?

Political parties including BJP and Congress have extensively utilised social media influencers to spread their messages since the beginning of 2023. During his Bharat Jodo Yatra, Rahul Gandhi gave exclusive interviews to YouTubers. A July report by News Laundry says BJP had meet-ups with influencers in at least 18 states as part of its initiative to engage with young voters during the ‘Nine Years of Modi campaign and in the run-up to the 2024 polls.
Tamil Nadu Tejasvi Surya Ilhana Katoch Jyoti Mishra Dhawal Vasavada Piyush Goyal

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Tek Fog App With BJP Footprints Used by Cyber Troops to Automate Hate, Manipulate Trends: The Wire

After investigating claims for almost two years on the use of ‘Tek Fog’, The Wire found that online operatives are using this highly sophisticated app to hijack major social media and encrypted messaging platforms and amplify right-wing propaganda to a domestic audience.
North Korea United States India General Devang Dave Lok Sabha Bharatiya Janata Yuva

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